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Marketing

Digital Marketing & E-Commerce

Plan, run and measure online campaigns and set up an online store.

  • DDaniyal Computer Academy Quaidabad
  • Duration: 4 Months
  • 5 sections, 19 lessons

Course Info

Learn how businesses find customers online, from search and social media to email and paid ads.

You will also set up and manage a simple e-commerce store.

What you will learn

  • Plan a digital marketing strategy
  • Run social media and search campaigns
  • Write content that converts
  • Set up an online store
  • Read analytics and improve results
  • Manage ad budgets

Course outline

  1. Month 1 – Marketing FoundationsAudiences, brands, funnels and goals.
  2. Month 2 – Social Media and ContentPlanning, posting and growing an audience.
  3. Month 3 – Search and Paid AdsSEO basics and ad campaigns.
  4. Month 4 – E-CommerceStore setup, products, orders and customer care.

Course Curriculum

Marketing Basics4 lessons
  • Customer research
  • Brand voice
  • Marketing funnel
  • Setting goals and KPIs
Social Media4 lessons
  • Choosing platforms
  • Content calendars
  • Short video basics
  • Community management
Search and Ads4 lessons
  • How search works
  • Keyword research
  • Ad campaign setup
  • Budgets and bidding
E-Commerce4 lessons
  • Store platforms
  • Product pages
  • Payments and delivery
  • Customer service
Analytics3 lessons
  • Tracking visitors
  • Conversion tracking
  • Monthly reporting

More

Who should join

  • School and college students
  • Job seekers and career changers
  • Working professionals who want new skills
  • Freelancers and entrepreneurs

Career opportunities

  • Digital Marketer
  • Social Media Manager
  • E-Commerce Manager
  • Content Marketer
  • Freelance Marketer

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